Sinopsis :

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

 

Deskripsi Buku :

Pengarang :Aila Khan, Western Sydney University,Mohammad Munir Hossain, Western Sydney University,Sabreena Zoha Amin, Western Sydney University

Copyright Year: 2023

Publisher: Western Sydney University

Language: English