Sinopsis :
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Deskripsi Buku :
Pengarang : Pierre-Yann Dolbec, Concordia University Research
Copyright Year: 2021
Publisher: Concordia University Open Textbooks
Language: English